P2P: Challenging Extremism

June 18, 2015
video
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The challenging extremism
project it is something which I would consider
 
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as very extraordinary because it is
something that is very community-based.
 
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Edventure partners and the U.S. State
Department invited us to
 
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create counter narratives to violent extremism.
So what we did is we did a lot of research behind
 
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what they're doing to actually recruit
people
 
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and we wanted to do the opposite.
 
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You know, I think the project is a global challenge.
 
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to give young people an opportunity
to be part of the solution
 
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rather than just part of problem.
 
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And I think that's one of the biggest issues that we
 
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when countering violent extremism.
 
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23 Universities around the the globe were tasked with a challenge
 
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to create digital projects designed to counter violent extremist narratives.
 
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Well, violent extremism, what people don't realize  it's really everywhere.
 
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and just individuals using violence to
achieve their goals
 
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and so it can really happen anywhere and our
solution focuses
 
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on that global aspect of it. So 195
countries
 
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altogether creating a solution, but a community level.
 
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When I used to hear 'countering violence'
 
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I would think military force or in a governmental way to
 
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counter violence. But throughout this
project our research has led us
 
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to all these different options that are
you know
 
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far more efficient and so through
education and again social media outreach
 
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to counter their messages , we've created a different kind of program and so
 
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yes the definition has definitely changed for me since the beginning.
 
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52Jumaa is an interactive app and it is essentially an empowering mechanism
 
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a young people. A mechanism that increases social identity of young people.
 
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It increases the community resilience
of Muslim communities in particular.
 
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It gives users another option, by giving them
 
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prophetic messages as well as self-fulfilling challenges
 
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that they can compete in
 
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and links Muslim people to other muslim people.
 
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I worked with the WANT Movement.
And the WANT Movement stands for "We Are Not Them."
 
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I like that word beacuse
 
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it kind of represent so many different things that we have.
 
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It's like we want direction or we want understanding,
 
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we want guidance, we want
 
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integration, we want community.
 
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And this campaign that we created kind of brought all those things together.
 
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In a way that was really neat for me to see.
 
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And what our first task was, was to really
 
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help people understand that the muslims we know and meet everyday
 
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are not radicals.
 
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So on platforms like Facebook
 
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by using strong visual messaging like
 
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infographics. By debunking myths
 
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and by having people actually have
opportunities for dialogue.
 
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So there was no passive media in what we created as a part of the WANT movement
 
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There was always the opportunity for
dialogue attached
 
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because we think it's really important
to make sense
 
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of these complex issues together.
 
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