Sport for Community is a Department of State program that pairs emerging leaders with representatives from private and non-profit sports-based organizations for a month-long mentorship experience in the United States. Julio was paired with Jamie Rocha, senior associate for Glideslope, a team of management advisors focused on the business of global sport. Brazil is garnering much attention as host of the coming 2016 Olympic and Paralympic games; hence, the exchange program forged a great two-way partnership, allowing Glideslope to learn more about the country and its position on American football while Julio learned better strategies to operate and promote the sport. Through Glideslope, he was able to meet and network with NFL contacts. “I think with the [new] contacts, it will help me bring more attention [to the team],” he said.
Julio returned to Brazil with great advice about how to grow the sport and ways to offer youth programs in American football. As the goal of the program is for mentors and emerging leaders to build lasting relationships, Jamie looks forward to her visit on Julio’s turf to continue to support his work and learn more about the role Glideslope can play as a partner. In its most recent game against João Pessoa Espectros at the Northeastern Conference Finals "Superliga Nordeste", fan interaction that included videos on the stadium screens, audience cameras encouraging kissing and dancing, and even a Harley Davidson riding onto the field to deliver the trophy were all signs of global growth for an American sport.
The Department of State worked with Partners of the Americas to sponsor and select participants for the Sport for Community program with the help of the U.S. Mission in Brazil. All participants have three or more years’ work experience in a sport-based youth development organization, and possess the ability and potential to scale-up a current project, or create a new project with their mentor’s support. To learn more about the program, visit Partners of the Americas.