Grace Kiraguri realized the potential of sports marketing as a career and launched her very own Icon Sports Marketing Corporation. She said, "I had no clue how to work in sports marketing, but I did a lot of searching on the Internet. I googled as many U.S. sports marketing companies as I could find and became convinced that someone can earn a living by marketing sports. Every day, I just wake up and create my own sports packages."
She will be mentored by Joan Coraggio, Senior Director of the Brand Integration Group at Saatchi & Saatchi.
Due to her business success, Grace's influence extends beyond the sports world; she has very much become the face of women entrepreneurs in Kenya and is a perfect fit for Saatchi & Saatchi. At Saatchi, Grace will learn about sponsorships, contracts, and marketing from "people who have actually done it."
