Grace Kiraguri realized the potential of sports marketing as a career and launched her very own Icon Sports Marketing Corporation. She said, "I had no clue how to work in sports marketing, but I did a lot of searching on the Internet. I googled as many U.S. sports marketing companies as I could find and became convinced that someone can earn a living by marketing sports. Every day, I just wake up and create my own sports packages."
U.S. Department of State and espnW Global Sports Mentoring Program
July 9, 2012
She will be mentored by Joan Coraggio, Senior Director of the Brand Integration Group at Saatchi & Saatchi.
Due to her business success, Grace's influence extends beyond the sports world; she has very much become the face of women entrepreneurs in Kenya and is a perfect fit for Saatchi & Saatchi. At Saatchi, Grace will learn about sponsorships, contracts, and marketing from "people who have actually done it."