As the managing director of the Indian Oil Corporation Ltd.(IOCL), the largest corporate sponsor of sporting activities in the country, Aparna Popat is responsible for identifying talent, providing logistical support for exposure, recommending sports policies, and preparing the annual sports budget. The IOCL currently sponsors over 150 professional athletes across 19 different sports. Through this program, Aparna hopes to “bring sport out on a larger scale” and give girls the confidence they need “to find their feet in society.”
She will be mentored by Samantha Johnson, Communications Director at Saatch & Saatchi.
In addition to professional similarities between the IOCL and Saatchi & Saatchi in regards to corporate sponsorship, Aparna will be a fantastic contributor to the “Viva Women” campaign. Aparna has experienced sport at many different levels, including the Olympics, and is in a powerful position to make a difference in the lives of women and girls throughout India.
