As a senior marketing executive at Wellspring-Egypt, Dina Ibrahim hopes to learn how to: (a) increase female sport participation in Egypt, specifically swimming, (b) raise awareness about the benefits of sport participation for girls using the school system and media outlets, (c) encourage federation support of women's sports programs, and (d) develop and market her own swimming academies that promote life skill development through sport.
She will be mentored by Amy Stanton, Founder and CEO of Stanton & Co.
At Stanton, Dina will learn successful strategies to market a new swim academy and encourage buy-in among girls, parents, teachers, and community leaders.
