Eva Truuverk
Content created by Virtual Intern Ingrid Liu
Eva Truuverk spearheaded the 2008 clean-up campaign “Let’s Do It!” in Estonia, and the national cleanup event engaged over 50,000 people in a country of 1.3 million. They cleaned up 10,000 tons of illegal waste. In 2010, Truuverk participated in the International Visitor Leadership Program (IVLP) entitled "Volunteerism: United We Serve." Inspired by the other participants and volunteers, Truuverk decided to expand her initiative and take it global. Her IVLP connections helped recruit others for a worldwide cleanup, and a fellow IVLP alumnus still leads the “Let’s Do It World” team in their country today. On September 15th 2018, 17.8 million people from 157 countries participated in The World Cleanup Day. The movement received several awards, including the 2018 UNESCO - Japan Prize.
Eva Truuverk received Estonia’s Citizen of the Year Award in 2018. After 13 years she estimates that more than 56 million people from 180 countries have participated in the “Let's Do It!” movement. Truuverk is has stepped away from her leadership role in "Let's Do It!" to focus on a new project called Rohetiiger (Green Tiger), an economic concept that promotes cooperation among various sectors to achieve effective resource consumption in Estonia.
Eva Truuverk is a leading advocate for environmental awareness, and her legacy continues to positively affect communities and support global activism.
Content edited by Sallie Bestul, Regina Navarro-Gomez, and Jenna Williams
