Cassia Damiani is the Director of the Department of Management and Strategic Planning in the Ministry of Sport. She is responsible for many of the policies and strategies related to the upcoming Olympics, World Cup, and the 2013 "National Year of the Woman in Sports." As part of her role at the Ministry of Sport, Cassia is responsible for creating policies that lessen gender inequalities. In addition, she is charged with increasing the number of women in sports administration positions and decreasing gender violence and workplace discrimination.
U.S. Department of State and espnW Global Sports Mentoring Program
July 16, 2012
She will be mentored by Julie Eddleman, Marketing Director of Procter & Gamble.
Cassia can certainly learn from P&G’s strategies to market international events and conversely, P&G can forge new inroads for the upcoming Rio Games in 2016. P&G also offers cutting edge ways to think about digital, mobile, and social media to "reach the masses;" Cassia could use these strategies to promote her message of gender equality at the grassroots level. And lastly, P&G has a strong group of women in senior level management positions - something Cassia hopes to promote in her own country of Brazil.