Working with PASC on
Engagement with the press and other key third-party influencers is a critical tool for reaching an expanded audience that might not know that much about exchange programs. Sending our messages through media channels helps convey the importance of our programs and promote them among a wider, more diverse audience.
For Internal ECA offices/partner organization/grantees as well as posts, if you believe your ECA program or initiative has a mass media -- or even a niche media -- appeal, let PASC know. We will work with you to develop media products that can reach a wider external audience. We will also help formulate a plan to get that information to the right influencers and audiences. You may submit a request with our online form:
Watch our video introducing the media relations section of the communications guidance. All resources for download are available in the side menu.